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Affinity

Affinity

Overview

What is Affinity?

Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength…

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Recent Reviews

TrustRadius Insights

Affinity has become an invaluable tool for sales and business development teams, as it allows them to gather intelligence on target …
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Pricing

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What is Affinity?

Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

Affinity Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength salespersons are developing or to uncover the next best lead to contact.

Reviewers rate Support Rating highest, with a score of 9.3.

The most common users of Affinity are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(46)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Affinity has become an invaluable tool for sales and business development teams, as it allows them to gather intelligence on target companies and individuals. Users appreciate the daily email updates from Affinity, which provide social media or news mentions of prospects, enabling personalized outreach. Additionally, Affinity's seamless integration with Outlook and smart features make data entry easier compared to other CRM options. The software serves as a comprehensive CRM across organizations, effectively organizing potential and existing clients. Users find it easy to enter and track interactions between interested parties, ensuring that no important details are missed.

In addition to its CRM capabilities, Affinity's suite of tools for editing photos and creating graphic designs makes it highly valuable for users who work with videos and photographs regularly. The freedom to edit photos and create designs without a monthly subscription is a major advantage that users appreciate. Affinity Photo and Designer have gained popularity as budget alternatives to Adobe Photoshop and Illustrator, providing a more affordable solution for small companies. Despite being more cost-effective, Affinity's features provide a nearly indistinguishable set of capabilities compared to Adobe products, making it an attractive choice for users seeking quality photo and design tools. Furthermore, Affinity is frequently used by venture capital firms to manage relationships with prospective investments and other investors. Its list features enable easy organization and sorting of contacts based on priority, location, status, and last contact date. This allows users to efficiently track and manage their relationships while maintaining clear visibility of data and generating reports to improve communication within organizations.

Seamless Integration with Gsuite Gmail: Several users have expressed their satisfaction with Affinity's seamless integration with Gsuite Gmail, allowing for easy access to social media and news mentions of target companies and individuals. This feature has significantly enhanced their ability to gather relevant information efficiently.

User-Friendly Presentation of Information: Many reviewers have praised Affinity for its user-friendly manner of presenting information. The software's intuitive design and navigation make it easy for users to understand and organize data effectively, resulting in improved productivity.

Ease of Use and Well-Designed User Interface: Numerous users have appreciated the ease of use offered by Affinity's well-designed user interface. They find it intuitive and easily adaptable for tasks such as manipulating colors, editing photos, and performing graphic design tasks effectively.

  1. Intrusive Gsuite add-on: Some users have found the Gsuite add-on in Affinity to be intrusive and overwhelming, as it takes up valuable screen real estate and makes the web dashboard feel busy.

  2. Limited features with paid subscription: Several reviewers have mentioned that they were disappointed to find that certain features in Affinity are only available with a paid subscription. They suggested that having a preview or trial of these features before committing to payment would be helpful.

  3. Choppiness when working with large data sets: Users have reported experiencing choppiness and encountering bugs when interacting with large data sets in Affinity, which hampers their ability to navigate smoothly through the page.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Affinity Photo and Designer as budget alternatives to Adobe Photoshop and Illustrator. For our small company, it's a much more affordable solution, and provides an almost unnoticeable feature set for a fraction of the cost. For companies that have a more robust/historical graphic design business, it may not be a 1:1 solution, but for us, we haven't looked back. For a small set of users on Photo and Designer, Adobe has no answer.
  • Almost all of Adobe Photoshop's features for a fraction of the cost. It was an easy decision for our organization.
  • The interface and most of the features are an almost mirror image of Photoshop. Flat fees instead of high yearly fees are much more desirable for our small team.
  • They have a great support forum for the little one-offs that aren't quite like the Photoshop app, or don't have the same exact name as Photoshop. The forum really helps when this happens. The YouTube support from the company and other users has been very helpful as well.
  • I use Sketch as my primary vector design tool. Affinity allows me to take a .ai, .eps, or other proprietary format and convert it to .svg for use/manipulation with Sketch and back. I can't say enough for this feature. It has helped me stay less pigeon-holed into Adobe products, which have lacked innovation for a long time in my opinion.
  • If you're a long time Adobe user of Photoshop or Illustrator, there is a learning curve, but it's not too major. This learning curve was well worth the cost of admissions for our organization.
  • I'd like to see them use the same names for certain features as Adobe's products, but feel like licensing/copyright concerns as the reasoning behind this. Overall, the transition has been smooth from Adobe to Affinity.
  • They just recently released their Publisher program for print designs, similar to InDesign. They're a little late to the game in this arena, but I'm very interested in a low-cost alternative to Adobe. I wonder how they'll compare to other competitors like Canva in the space?
For small, fast-changing design/photo editing teams, it's a no brainer. More seats for less cost and an almost unnoticeable difference in the feature set. For older, more established or antiquated teams, you almost have to stick with Adobe. I know which side we're on. Innovation, a.k.a. Affinity. If you or your clients require specific formats like .psd, .ai, or .eps, Affinity can give you an alternative or more robust options to manipulate those files.
  • It has reduced our cost per seat as compared to Adobe's solution, but for our small team, it's a great savings.
  • Some of our most experienced designers griped a bit at first, but came around fairly quickly. Well worth the cost savings we are still benefiting from.
  • Affinity has allowed us to save cost, and still produce solid designs with a negligible difference to our clients or employees for that matter. Our clients absolutely did not notice, while the savings really helped our bottom line.
Adobe is the most established in the industry, but Affinity is the young, scrappy alternative, that is more cost-effective ta boot. If you have even a small bit of flexibility, or are new, try this instead of Adobe's products - you'll be glad you did. We also used a (mostly) online tool called Pixlr which offered a few features of Photoshop, but was really only for resizing photos, etc. Not as full-featured. Affinity is by far the best balance of cost and features.
I don't have direct experience with a member of Affinity's support, but their forum and YouTube videos that other users have made make it relatively easy to find similar features in Affinity that are available in Photoshop or Illustrator. The differences are negligible for our small, yet experienced team.
August 28, 2019

Affinity Review

Melissa Rivera | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As someone who uses videos and photographs regularly alongside my husband/partner, we have found it to be an amazingly useful tool when it comes to editing our photos and creating graphic designs. It allows us the freedom to do this without a monthly subscription as other programs have.
  • Color manipulation.
  • Photo editing.
  • Graphic design.
  • Exporting as different files.
  • I have found some of the tools to be particular. I have to click them in a certain order for it to work.
  • Ability to alter or move the icons displayed.
  • Auto-save as you work.
If you already understand how to use PhotoShop but don't use it often enough to justify the monthly expense, Affinity is a great option. Affinity is a one time purchase and the layout is very similar to Photoshop. You will be able to adjust fairly quickly to using Affinity.
  • Very quick ROI due to the low cost.
  • One time expense VS monthly expense.
  • Ability to adjust from Photoshop easily.
For a regular user of Photoshop, Affinity is a very easy transition. It has all the same features and once you adapt to it, and it provides a quick return on investment.
Adobe never falls short when it comes to customer support. They have not become who they are by dismissing legitimate concerns. If you do not know how to use photo editing software I would not rely on their support to teach you. They can help if you something is wrong with their software or helping find the location of a certain function, but editing software is intricate and detailed and is not something a phone support rep can assist you with learning.
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